In a first of its kind marketing deal the upcoming film Kabir Singh which has created much intrigue among the audience will soon set a innovative path by becoming the first Bollywood film to have its very own Theatre.
It is an unique marketing strategy wherein the film Kabir Singh’s team have tied up with PVR Cinemas to create a unique experience for the people.
The activity will kick start with the theatre being renamed as ‘Kabir Singh ka theatre’. Apart from it the entire cinema hall will have Kabir Singh’s character’s personalities. This activity will be carried across 15 theatres across 15 cities in India.
Commenting on the tie-up, Producer and head honcho of T-Series Bhushan Kumar said, “’Kabir Singh is a special film for us and we will be going all out with this film. This association will surely give a brand new experience to audiences and set a platform for film marketing.”
Producer Murad Khetani of Cine1 Studios stated, “We are glad to associate with PVR and give the fans a chance to experience a never seen before theatre of the film.”
“Kabir Singh has given us the opportunity to enter a new territory. It will help us closely to connect with the moviegoers and give them a unique experience. We are happy to celebrate another first with Kabir Singh’’ says Shalu Sabarwal Marketing head PVR
Fans are waiting with bated breath and we can’t wait to see our favorite superstar spell magic onscreen with his love, passion, and rebel with a cause avatar!
Kabir Singh starring Shahid Kapoor and Kiara Advani is directed by Sandeep Reddy Vanga. The film is produced by Bhushan Kumar, Murad Khetani, Krishan Kumar & Ashwin Varde.
The film is slated to release on 21st June 2019.