Director Rohit Shetty’s delivered a franchisee of laughter with his super hit movie series ‘Golmaal’. Introducing the format for its little audience, Rohit has joined hands with Viacom 18’s Nickelodeon to bring to life the Golmaal Jr’ prank gang, starting today, Monday 13, 2019 at 1:30 pm.
The event began amidst claps, chuckles and cheers turning this event as the highlight of the day which couldn’t have got grander as it took off with a metaphorical big bang! In association with Reliance Animation and Rohit Shetty Picturez, Sonic recreates the magic of the iconic “Golmaal” movies through a fun animated series.
From Rohit Shetty making his way on the stage to the kid pranksters Gopal’s and Madhav’s grand entry on hoverboards, to them posing on tandem bikes, the launch of “Golmaal Jr” made for an evening to remember.
The new series brings to life a heady mix of slice-of-life friendship, relatable characters, humor and loads of fun – all rolled into an enthralling joyride.
“Golmaal Jr.” recreates the comic chaos of the film by pitting two prank gangs against each other. It follows the fun face-off between two groups, helmed by film characters, Gopal (Ajay Devgn) and Madhav (Arshad Warsi) respectively.
Notorious, mischievous and full of life, these two groups are poles apart. Much like their film counterparts, the junior versions are a bunch of pranksters, expert in creating havoc owing to their never-ending quarrels. As their banters evolve through funny situations, the fantastic five promise to entertain the young to ensure the time of their lives.
Speaking about the success of the homegrown characters, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment, Kids TV Network at Viacom18, said, “Understanding of kids, their choices and their diverse entertainment needs has been central to Nickelodeon. We have always introduced characters that are relatable, engaging and clutter-breaking. The new show is set to bring further diversity and scale to the wide content library of Nickelodeon.”
Commenting on the association with the brand, Rohit Shetty said, “The “Golmaal” franchise is very close to my heart. The concept of “Golmaal Jr.” had been in place for a while, and I’m very excited about the partnership with Sonic, to bring this high-decibel concept and show to life. Each character and their traits are so carefully crafted that I’m confident kids will love the Golmaal Jr Prank Gang.
Rohit Shetty showed his natural warm nature by calling over kids for various fun and games on stage, a few pranks were pulled on some kids – but then it was all in good spirit and fun, leaving the kids and their dotting parents delighted.
The channels is all set to create a furor with their publicity campaign encompassing various out of home initiatives besides the promos running on all Viacom channels. The team is also aiming at promoting the property via billboards and mall activations across major cities.
Myra Vishwakarma, who played the title role in “Pihu,” anchored the event with much ease and gait.