ubm (2)UBM India launched the 7th edition of the uniquely positioned Children, Baby Maternity Expo India (CBME India) at the Bombay Convention and Exhibition Centre, Mumbai on April 10-12, 2019.

The largest children, baby and maternity product business expo in India, the CBME India offers unrivalled business opportunities for local and global manufacturers, and sellers of baby products to connect, network and conduct business.

The show brought together more than 450 major global and Indian brands, to showcase innovative and an exhaustive spectrum of baby care products, toys, baby food, organic clothing, nutraceuticals, ergonomic furniture, licensing brands, stationery, gifts, infant safety technology, brain development tools among a rich array of other quality, technologically advanced and aesthetically pleasing international products. Professionals visiting the expo catered to baby, child wear, children shoe stores, maternity wear shops; toy shops, supermarkets, hypermarkets, department stores, pre-schools, nursing homes, individual buyers, service companies, designers, associations and Consulates.

The three-day expo witnessed an enthusiastic participation from over 130 national and international exhibitors from 10 exhibiting countries such as China, Korea, Hong Kong, Australia, Canada, Germany, Japan, Singapore, Russia and Taiwan  to name a few. Most significantly, the event is well supported by key associations such as All India Association of Industries (AIAI); Indian Imports Chamber of Commerce and Industry (IICCI); Franchising Association of India and Licensing Industry Merchandisers’ Association (LIMA). CBME India will witness a  Korea Pavilion by Korea Federation of Clothing Merchant Federation & a Hong Kong Children Babies Maternity Industries Association (HKCBMIA) Pavilion.

Some of the key exhibitors included Nestle Skin Health – Cetaphil baby, Mitsui & Co. India Pvt. Ltd. – Merries,  Indify Ventures – OK Baby & BEABA, PUR Thailand, Novel Tissue Pvt Ltd., Softsens Consumer Products Private Limited, First Care India Private Limited – BuddsBuddy,  American Hygienics Corporation, Mother and Babycare Inc. – Little Angel, Nobel Hygiene Pvt Ltd, Artsana India Pvt Ltd – Chicco, Maiden Distributors amongst others, who are showcase trending and innovative products catering to this niche industry.

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The childcare and maternity products market once considered as very niche is set for a big boom. With an increase in disposable income of parents, a change in their consumer habits, increased media exposure, awareness amongst women, online shopping and a renewed focus on child safety and well-being.  While the baby care and children products are evolving, an even greater potential exists for the maternity products segment that needs to be unravelled.

In its quest to deliver unique and innovative value propositions to exhibitors and visitors alike, this year, CBME India 2019 comprised a number of salient features including power – packed knowledge sessions, seminars, discussion of new trends and various international pavilions to surge into the rapidly expanding and diverse retail sector in India.

From seminars, panel discussion on trending fashion, toys, retail concepts and parenting, Licensing and a Special Kids Fashion show (0-14), the CBME India had a lot going for its patrons on  the children and maternity segment.

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