KIAASA, a homegrown fashion brand announces its expansion with a new store launch in Mumbai. The event was graced by the lovely actress Ishita Raj Sharma who played guest of honor by cutting the ribbon for the store launch amidst a bevy of media and lifestyle influencers present at the launch.
Ishita Raj Sharma has been part of the brands launches across other cities in the past, and her charismatic persona seems to fit like a glove with the brand’s vision. Ishita Raj Sharma was earlier seen in bollywood superhit films like Pyaar ka Punchnama, Pyaar ka Punchnama 2, Sonu ke Tittu ki Sweety among others, is known for her grace and fashion and thus, having her for Kiaasa’s new store open made it worthwhile. The new store will have the premium fashion collection by Kiaasa promoting the unique blends of Indian ethnic wear owing to the current fashion trends. Kiaasa also had a 1-day sale for the customers to visit the unique ethnic wear.
Commenting on the successful expansion, Om Prakash, founder, Kiaasa said, “We are excited to finally find our foot in Mumbai, the fashion capital of the country. We also keen to review the customer experience at our new store and are confident that our brand will find a good match with the very cosmopolitan mix present in Mumbai. “
He added, “With this expansion, we are also launching a brand-new apparel collection with unique blends of Indian ethnic wear to wow the audience and increase the demand. Our mission is to expand and cater to all the current fashion trends in ethnic wear and promote Indianness through Kiaasa”
Currently, Kiaasa has expanded to 20 Indian states with 100 operational stores and with this launch, Kiaasa aims to capture the Mumbai market, attracting them with its classic traditional outfits portraying the beauty of Indian Fashion.
Kiaasa was launched in 2018 and acquired by Amit Chauhan and Om Prakash, the entrepreneur duo who have been running a successful export firm. They brand plan to open 500 outlets by 2025 and make kiaasa a leading fashion brand around the globe.
The store is now operational at Level 1 of the buzzing Phoenix Marketcity mall at Kurla, Mumbai.