JK Tyre WIAA Women’s Rally to the Valley organized by the Western India Automobile Association (WIAA) and presented by JK Tyre, was flagged off, amidst thunderous support from the participants. The flag-off ceremony was graced by Shri Vivek Phansalkar – IPS, Commissioner of Mumbai Police; Shri Pravin Padwal – IPS Joint Commissioner of Police, Traffic, Greater Mumbai; and Shri Anuj Kathuria – President (India), JK Tyre & Industries, as Chief Guests.

The rally had around 300 participants from various walks of life, coming together to voice for various causes including women empowerment and women’s safety. JK Tyre racer & one of India’s leading professional women racer Mira Erda cheered for the participants and kickstarted the rally driving the ‘Zero Car’. The event commenced from NCPA, Nariman Point, Mumbai and after traversing through the city’s major landmarks will conclude in Nasik where the winners will be awarded in the prize distribution ceremony.

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