~ Partnership will raise destination awareness as part of STA’s ambition to have India as a leading tourism source market by 2030

~ Strong addition to STA’s growing network of global partnerships

Saudi Tourism Authority (STA) has commenced an official partnership with the world’s preeminent Twenty 20 cricket league, the TATA Indian Premier League (IPL).

An event to inaugurate the partnership was held in Mumbai today, attended by Secretary of Board of Control for Cricket in India (BCCI), Jay Shah, Vice President BCCI, Rajeev Shukla, and Honorary Treasurer of the BCCI, Ashish Shelar, along with representatives from the Saudi Tourism Authority, including Alhasan Aldabbagh, President of APAC.

Cricket is one of the most popular sports around the world. Through this partnership, STA aims to tap into a strong fanbase between the two countries, encourage affinity and increase awareness of Saudi as a leading destination for Indian travelers, especially among young…

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