Youth-centric brand Pepsi® and fashion label HUEMN came together to showcase an all-new fashion collection of SWAG. Fashion has always been a medium of self-expression for youngsters across the globe and this runway presentation was an ode to the self-belief of the young generation that aren’t afraid of standing up for themselves.

The new collection seemed to have enthralled the audience as Showstopper and Bollywood youth icon Sara Ali Khan walked the ramp sporting a marquee piece from the collection. She stunned the audience in a designer piece by Pranav Mishra – a black pantsuit with a bralette inside and her hair combed back into a wet look, she seemed to absolutely own the 200 feet long ramp that she walked on!

Speaking on the collaboration, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India said, “We are absolutely thrilled to have partnered with HUEMN for this collection that defines SWAG like nothing else. Pepsi & HUEMN have a similar vision to empower the community that we are a part of – this young demographic is armed with confidence, and we are constantly evolving our offering to encourage the youth of India to be their true selves. Our collaboration with HUEMN is our commitment to celebrate this very philosophy of self-expression and no better way than Fashion to achieve this.”

Commenting on the collection, Pranav Misra, Co-Founder & CEO, HUEMN said, “As we celebrate HUEMN’s 10-year journey in the Fashion Industry, partnering with Pepsi for this presentation was seamless. Both the brands have created a unique culture around them and consistently pushed boundaries in the community. This collection is now for the youth of India, and we could not be more excited for our community to embrace it.” 

Several socialites and celebrities seen at the event were Shibani Dandekar, Esha Gupta, Kubbra Sait, Lisa Mishra, Lakshmi Lehr among others.

Fashion mongers can get their hands on the outfits with the collection now available online for sale, the limited-edition collection will be complemented with exclusive Pepsi® Black X HUEMN cans.