Domino’s Pizza, India’s largest pizza chain, has launched a new range of gourmet pizzas – Viva Roma. The new range of scrumptious pizzas, which defines authentic Italian taste in every sense, also brings a touch of gourmet to the experience of its consumers.
The Domino’s Viva Roma range features eight premium pizzas, topped with a mix of delectable, indulgent cheese like Bocconcini, Burrata and Parmesan, and a sauce made from the finest tomatoes of Italy. The succulent toppings sprinkled with flavourful garnishes on a crisp thin-crust base make for a great authentic Italian pizza experience. The new range is also strategically important to the brand as it is crafted to cater to the palates and taste buds of customers who desire a luxurious yet authentic Italian experience whilst adding a new taste profile to the portfolio. The new range of Domino’s Pizza will mark the brand’s entry into the category that offers consumers authentic Italian pizzas.
Talking about the Gourmet range, Sandeep Anand, EVP and CMO Domino’s Pizza said, “We are elated to launch the Viva Roma range – a new range of pizzas from the house of Domino’s. The introduction of gourmet pizzas reiterates our philosophy of keeping innovation and consumer-centricity at the core of its business to provide the best food experience. Through this premium range, we are aiming to gives consumers a flavour of Italy’s authentic pizzas.”
The range exemplifies menu diversification and is sure to elevate the entire pizza experience of consumers. The new range is available to order at the nearest Domino’s restaurant. One can also order the delicious Viva Roma range online through Domino’s India website and Domino’s app.
The brand has also launched an offer on the range whereby the consumers can get INR 100 off on the purchase of any gourmet pizza by using the coupon code ‘sliceofrome’. This offer is applicable/ available in select cities- Delhi/NCR, Mumbai, Pune, Bangalore and Chennai on the Domino’s app only.