~ The BIGGEST player is set to play the greatest game; COLORS’ launches ‘Bigg Boss Season 16’ ~
~ With his innate charisma, Salman Khan continues as the host of the latest edition and will be seen changing gears with ‘Shukrawaar Aur Shaniwaar Ka Waar’
~ BIGG BOSS Season 16 welcomes Ching’s Schezwan Chutney as Special Partner, MyGlamm as Make-up Partner, Priya Gold Hunk as Taste Partner, Garnier Men and Hershey’s kisses as Associate Sponsors ~
~ The new season will premiere on 1st October 2022 at 9.30 pm only on COLORS and Voot ~
In the world of entertainment, with the ever-changing formats and new shows, Colors’ BIG BOSS stands out as a cult reality show. It is a show that captures human chemistry, vulnerability, pride, love, hate, drama, laughter, and a varied emotions which has made it the extraordinary phenomenon it is today.
After the trailblazing success, fandom and trending on every social media, ‘BIGG BOSS’ is now set to turn the tables and play the game for its 16th edition. Until now, ‘BIGG BOSS’ has essayed the role of a taskmaster, supporter, philosopher, and ultimate entertainer. For the first time, the master of the house ‘BIGG BOSS’ will be stepping into the game in a never-seen-before avatar and challenge the contestants with a playbook of 15 seasons. The 16th season will crack another big first with an ‘Interactive India’ episode, through which the viewers will get the opportunity to engage and connect with housemates every week. Bringing his megastar energy, Salman Khan will be revisiting his role as the host of the show.
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “15 years back, Bigg Boss revolutionised the world of entertainment by introducing Indian households to captive reality. With the theme ‘Game badlega, kyunki ab BIGG BOSS khelega’, the idea is to bring a twist to the most loved and authoritative character on the show. We’ve seen Bigg Boss in many avatars over the years and for the first time, he will be seen playing the game. This season, we have an eclectic mix of celebrity contestants from different walks of life. The viewers already love some of them and they’ll get to know the rest of them very soon.”
Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “Bigg Boss is one of India’s most celebrated reality shows and enjoys exceptional fandom. The show offers a great canvas for advertisers to connect with their target audience and we are delighted to welcome onboard our special partner Ching’s Schezwan Chutney, Make-up Partner MyGlamm, Taste Partner Priya Gold Hunk, Garnier Men and Hershey’s kisses as Associate Partners and look forward to yet another outstanding season.”
Satiating the curiosity around everything that happens inside the house, Bigg Boss 16 will continue to have a 24-hour LIVE channel every Monday to Thursday only on Voot. The viewers can stay one-step ahead and watch daily episodes before television, in addition to the exclusive content drops showcasing unseen videos and weekly curation of events and news from the house, on the app. That’s not all! This season will also up the interactivity quotient with the ultimate ‘Boss Quiz’ where fans can put their Bigg Boss knowledge to test along with an engaging UGC segment ‘Video Vichaar’ where users are asked to send opinions on matters impacting the house. Doubling the fun and entertainment, witness a fictional Bigg Boss fanatic family interacting and playing games with the past and evicted contestants in the all-new show ‘Bigg Buzz’.
Host, Salman Khan said, “Coming back to Bigg Boss as a host every year feels like a tradition and I look forward to it. The immense love from the audience, the exciting mix of contestants and the innovative themes undoubtedly make the journey truly special. The 16th season is set to be even more exciting with the theme, ‘Game badlega, kyunki ab BIGG BOSS khud khelega’ and will open a pandora of whole new twists. My best wishes to all the contestants, who will take on the challenge of competing with Bigg Boss.”
Rishi Negi, CEO, Endemol Shine India, said, “This year, we will reveal a never-seen-before facet of the show with the mastermind of the house, Bigg Boss not playing by the rules. The diverse mix of contestants will enhance the entertainment flavour as they compete against each other while courting favour of their fellow contestants and audience. ”
For this game-changing season of BIGG BOSS, the channel has devised a 360-degree extensive marketing and digital strategy spread across television, outdoor, print, digital and cinema. On television, the campaign will establish the theme, ‘Game badlega kyunki ab BIGG BOSS khud khelega’ of the season through four unique promos that will be aired on network and non-network television channels across Hindi News, Hindi Movies, Hindi Music, and regional genres. The show will also be promoted in the soon to be released movie, ‘Vikram Vedha’ across multiplex cinema theatres in Mumbai and Delhi. Key junctions in Mumbai and Delhi will host large impact billboards. On the digital front, a stylised behind the scenes of the promo shoot featuring megastar and host Salman Khan was captured and released to excite the viewers. In an exclusive segment, digital creator RJ Karishma is set to unveil the most anticipated ‘BIGG BOSS’ house. Additionally, for the first time ever a fun interactive element has been added where the fans of the show will get a chance to ask questions to the contestants before they step into the house. To keep the buzz going, the BIGG BOSS emoji will be live on Twitter from the launch week along with an Instagram filter with this year’s contestants which will be created post the launch.
Watch the game change like never before in ‘Bigg Boss Season 16’ premiering on 1st October 2022 at 9.30 PM Monday to Friday at 10.00 PM and Saturday – Sunday at 9.30 PM only on COLORS