American tech start-up ‘ GotChosen ‘, that enables websites and influencers an opportunity to monetize their social media content through its unique platform was launched in Mumbai recently. Bollywood actress and Guest Of Honor Nupur Sanon along with Naveen Meena Vice President – Content, India Operations and Rahul Pandey, Head Marketing were present at the unveiling of this app.
The unique feature of the ‘GotChosen’ app is that it offers to monetize the social media workings of the Influencers’ community, in which the influencers will get paid directly from the platform’s advertisers whilst the users’ experience remains unhindered in the entire process.
GotChosen is the first social media network to pay all its influencers through advertisements shown in the App, without making a sale or an announcement in the creators’ posts. In short, the users’ experience will not be compromised with while the influencers will still make their money. That is what differentiates it from the other such social media Apps. The influencers do what they love – create the posts they want — and make money directly along the way through their audiences.
Founded by Brazilian entrepreneur Oz Silva, GotChosen has four highlights on its social media platform. It is inclusive, transparent, generous and effective. Committed to inclusivity, GotChosen enables all influencers – whether they are at nano level or renowned celebrities – to monetize their creative content.
Says CEO Oz Silva, “Social-media has, over the last few years, introduced us to millions of creative geniuses, who would otherwise have remained unknown and unheard of. I truly believe that we need to encourage these content creators who bring so much joy and usable content to us. GotChosen is my contribution to them to monetize their creativity directly – without going through the hassle of getting into agreements with the advertisers. GotChosen’s core business is to provide monetization opportunities for content creators while they do what they love the most – creating amazing content for their audiences”.
To make every content on its platform monetizable, GotChosen has also introduced a sophisticated programmatic advertising technology that optimizes real-time bidding with thousands of global brands and provides the influencers private placement opportunity to help monetize. And this is only the beginning! GotChosen is creating an innovative marketplace and metaversa monetization products that will disruptive the way content creators and their audiences interact with Brands.
While on other social media platforms, advertising by companies is visible to every user thereby restricting the monetization for the influencers, on the GotChosen App, the advertisements are inserted in a very small strip above the post. This unique feature does away with the influencers having to get into direct agreements with brands to earn money. So, it is the influencer who monetizes the visits of his/ her audience.
The three-point monetization program includes ADS program, the Affiliate Program and the Wallet Program. In the ADS Program, the short videos are monetized by the influencers. In the Affiliate Program, the influencers share GotChosen’s partners’ product and brand links virtually everywhere and get paid on each click. In the GotChosen Wallet Program, the influencers register on the App, create content, view content, share their own content and invite friends and influencers to the GotChosen App. They monetize content while having fun on social media.
The Micro Influencers can begin their monetization process with 10,000 followers and then expand monetization by leveraging their follower base on the App to other social media platforms. The payments by GotChosen are made on a monthly basis.
The App also has a Competition Area, where top ten rankings are monetized in three categories, GotCoins Earned, Viewing Time and Engaged Posts. It also has a feature of Hashtag Contest, wherein the influencers earn a crown full of money on a weekly basis. Then there is Sweepstakes, in which coupons earned offer a chance to win dollars.
Naveen Meena said, “India, as we have witnessed across platforms, is a country of technically and creatively fertile minds. We have amazingly talented and innovative people, often with a great sense of humor, and it is time they get their due, without having to go through a business process that takes away their time and energy from their talent. With GotChosen, they can now focus on their creative work and leave the monetization process to us. As anyone registering on our app can see, we are very transparent in our monetary partnerships. My goal is to introduce to the world millions of highly talented social media stars and help these stars to make money while they have fun”.