- Eco-friendly packaging.
- Create your bodywash. Comes at the price of a soap.
- Signs Actor Shah Rukh Khan to endorse Godrej Magic Bodywash.
- Godrej Consumer Products Ltd. pledges INR 100 crore to be spent over the next 3 years towards awareness initiatives endorsing the message of environment-conscious lifestyle.
Keeping in line with its value of ‘Putting Planet before Profits’, Godrej Consumer Products Limited (GCPL), unveiled Godrej Magic Bodywash. This is India’s first ready-to-mix bodywash, wherein you mix the contents of the sachet with 200 ml water at home, and you have a bottle of body wash. Priced at Rs 45, it is at the same price as soap. This innovation encourages the habit of reuse and reduce wastage, thereby, empowering people to make sustainable choice for their daily life activities.
Actor Shah Rukh Khan has been roped in as the brand ambassador for Godrej Magic Bodywash and will feature in a mass awareness campaign.
India generates 3.5 million tonnes of plastic waste annually. Due to high water content of skin and body products, tonnes of water is shipped before production and makes the finished product heavier while it is transported. Godrej Magic Bodywash requires just 16% of the plastic in packaging and only 19% of the energy to manufacture as compared to a regular bodywash, and just 10% of the total energy required to make a soap bar. Since the gel-based sachets are small and light, more sachets can be transported in every truck, leading to 44% lesser diesel consumption resulting in 44% lower carbon emissions as compared to transporting a regular bodywash.
From a consumer perspective, they prefer upgrading to a bodywash from a soap, but steep prices pose as the biggest barrier. Godrej Magic Bodywash is available in a single gel sachet and in a combi-pack comprising a bottle and gel sachet. The sachet is priced at INR 45 while the combi pack (bottle + gel sachet) is for INR 65. This product is as affordable as a soap. This product come in two variants – Lavender and Honey Jasmine.
Commenting on this launch, Sudhir Sitapati, Managing Director and CEO, Godrej Consumer Products Ltd (GCPL), said, “Sustainability is core to our strategy. In doing so, we are committed to make amazing quality products at accessible price points. Our Magic powder-to-liquid handwash introduced in 2018 is a great example of how we have reduced plastic, water usage, and transportation costs. With the new Godrej Magic Bodywash at just INR 45, we are offering consumers bodywash as reasonable as a soap. All this while ensuring it is pocket-friendly and friendly for mother earth. ”
He further added, “I believe that Godrej Magic and other pioneering environmental innovations coming out of India with a green discount and not a green premium are the future. We are pledging INR 100 crore to be spent over the next 3 years towards mass awareness initiatives endorsing the message of environment-conscious lifestyle along with social initiatives.”
Godrej Magic Bodywash infused with delightful fragrances of Lavender and Honey Jasmine, rejuvenates skin and body to keep you fresh all day long. Add water to the bottle, pour the gel in it and shake for vigorously for 1-2min. From a single gel sachet, it can make 200 ml of Godrej Magic Bodywash.
Godrej Magic, from the house of GCPL, is a ready-to-mix brand. In 2018, under the ‘Magic’ portfolio, India’s first powder-to-liquid handwash – Godrej Magic Handwash was launched. Expanding the range, Godrej Magic Bodywash, is the second addition to the Magic range. Along with building the ready-to-mix category, this launch reiterates GCPL’s commitment towards sustainability and inspiring consumers to opt for planet-friendly products.