Cetaphil modernizes brand look and product formulations with a sleek design that features colour coding for specified skin types
Cetaphil, the #1 doctor-recommended sensitive skincare brand, has unveiled a new range of packaging and improved formulas to strengthen skin’s overall resilience. As a part of this process, various products are updated to reflect enhanced packaging design and improve perceptions of modernity & premiumness.
For 75 years, Cetaphil has been dedicated to the advancement of skin science, formulating products for all types of sensitive skin and now this commitment extends beyond skin. As part of its increased commitment to sustainability, Cetaphil has launched cleaner components and greener packaging for its product range. The brand’s most popular products have been revamped to include a dermatologist-approved blend of Niacinamide (Vitamin B3), Panthenol (Vitamin B5), and moisturizing Glycerin. This revamp also includes redesigned sustainable packaging, reaffirming the brand’s commitment to clinically proven sensitive skincare.
Gentle Skin Cleanser, Oily Skin Cleanser, Moisturizing Cream and Moisturizing Lotion— Cetaphil’s traditional, best-selling cleansers and moisturizers have been redesigned to provide consumers with formulas suited to sensitive skin. The new science-backed solutions are clinically proven to improve sensitive skin’s general resilience and guard against the five signs of skin sensitivity, which include irritation, roughness, tightness, dryness, and a weaker skin barrier. These supplements can be used in conjunction with prescription medications.
Cetaphil has also introduced a fresh visual look and feel, which includes a new logo and sleeker, modern packaging with colour coding for different skin types to make product selection easier for buyers. The milder remedies have a lighter-coloured packaging, while the stronger solutions have a darker hue to distinguish them from one another. The brand’s distinction as the #1 Doctor Recommended Sensitive Skincare Brand is now shown on the packaging as well!
Commenting on the new packaging and formulas, G. Sathya Narayanan, Managing Director, South Asia, Galderma India Pvt. Ltd. said, “As the need for self-care and skincare grows and becomes an integral part of one’s life, consumers are looking for products they can trust to meet their needs. Cetaphil seeks to gain, consolidate and strengthen this trust with its set of new formulas, providing complete care for sensitive skin types. The modern, colour-coded packaging is designed to make the buyer’s purchase process easier by making products more recognizable based on specific needs. With these new innovations, the brand continues to evolve and make skincare accessible for all!”
The newly reformulated solutions are free of animal origin components, and are not tested on animals during product development, innovation, or manufacturing. The items are packaged in partially recyclable packaging at most sites and are now created with biodegradable formulas, with an intention of more products to be reformulated in the future.
The new packaged products will be available on Nykaa, Amazon & Cetpahil store online.