H&M re-announced its global collaboration with the Indian label Sabyasachi on Aug 12th, 2021. The Sabyasachi x H&M collaboration themed “Wanderlust” will present rich textiles in modern as well as classic Indian silhouettes that resonate with the modern global nomad mindset. 

“I am happy to announce the new date for the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide. Due to the complexities of the Covid-19 situation, we had to put the launch on hold but I’m eagerly looking forward to bringing this ‘ready-to-wear’ collection that will bring relaxed sophistication to everyday life in an understated yet glamorous style.”

Sabyasachi, “At H&M, we are thrilled to be able to announce the new date for our collaboration with iconic Indian designer Sabyasachi.  At a time like this, we believe people value the use of homegrown crafts and textiles more than ever and that’s something no one can do better than Sabyasachi.  We look forward to taking this stunning collection to as many people across the global as we can.” Maria Gemzell, Head of New Development, H&M.

In soothing but rich fabrics, the collection is the perfect modern statement for glamorous lounge wear for fashion lovers who want a chic yet eclectic ensemble. A key highlight of this collection will be Indian textile and print traditions brought to life by the Sabyasachi Art Foundation, meticulously crafted and embroidery in multicultural silhouettes.  The Sabyasachi x H&M collection will offer a complete fashion wardrobe for both ladies and men, including accessories, jewellery, footwear, sunglasses all at accessible price points.

Some highlight pieces include: Long flowy dresses, tunics, blouses, breezy shirts, wide pants and more. It will also offer a first of its kind collaboration saree which is exclusively designed for customers in India. H&M is committed to offer its customers a safe and clean shopping experience. Each store will go through daily sanitization routines, temperature checks, mandatory masks inside the store and strict social distancing protocols to be followed. To ensure a responsible shopping experience in stores, customers have to pre-register their preferred visit date and time to the nearest H&M store on HM.com. 

Shopping is only possible if the customer has made a prior appointment via HM App/www.hm.com in – stores. The collection will be available on 12th August 2021, 11:00am onwards at select H&M stores in India by appointment only as well as on HM.com and Myntra. The cities where the collection is available in India are Delhi, Ahmedabad, Gurgaon, Bangalore, Mohali, Chennai, Hyderabad, Noida and Lucknow.

The collection will also be available on hm.com worldwide and at selected H&M flagship stores around the world.

In addition to H&M, the group includes the brands COS, Monki, Weekday, & Other Storis, H&M HOME and ARKET as well as Afound. The H&M group has 51 online markets and more than 4,900 stores in 74 markets including franchise markets. In 2018, net sales were SEK 210 billion.