After launching his own clothing, fitness equipment, gym and e-cycle brand, Salman Khan is now venturing into personal and grooming space.

The 54-year old actor turned entrepreneur has now entered into the space of personal grooming care with the launch of his brand FRSH over social media last weekend. The project is in joint venture with Scentials Beauty Care and Wellness Pvt Ltd. – a company focusing on celebrity-led beauty brands by former tennis professional Mahesh Bhupati. 

The superstar is known to be a successful entrepreneur when it comes to the planning and marketing of his brands. Over the last few years, Salman has been spreading a lot of awareness about maintaining a healthier lifestyle.  His earlier initiatives have been great sucesses and the actor has come to be identified as someone who  champions the cause of  entrepreneurship with a heart. The first product that will be launched under FRSH is a range of hand sanitizers, which is also the need of the hour.  

The brand FRSH has been in the making for over a year and the team is now all set to launch a series of products in the next few months. The products range from sanitisers to fragrances and other personal care or grooming items. Salman shares, “I wanted to come up with affordable but good quality personal care products for everyone and that’s where the idea of FRSH came into play. The first products we are launching under FRSH are a range of hand sanitisers. We also plan to launch other products in the next few months.”

The Frsh sanitisers, which are 72% alcohol-based, are available on its official website : and will be later available at stores.

A 100 ml bottle of sanitiser has been priced ₹50 and 500 ml bottle ₹250. Combo sets are available with discounts ranging from 10% to 20%.