~ Kingfisher Calendar launches an exciting new digital platform ~
The epitome of glitz and glamour, Kingfisher Calendar is celebrating its 18th edition by foraying into an all new platform. A scintillating blend of fashion, beauty and picturesque locations, the illustrious calendar will now be available to a wider audience in an all new character, through the calendar app available on iOs and Android.
With a rich legacy of 18 years, the Kingfisher Calendar has been showcasing the best of styles, while providing a platform for young talent to come to the forefront and chart their success stories.
Over the years, the Kingfisher Calendar was exclusively available to only a select audience pool and now with its entry into the digital segment, it will be made available to Kingfisher aficionados across locations in a never-seen-before persona.
Speaking on this milestone, Gurpreet Singh, Head Marketing, at United Breweries Ltd. Said “The Kingfisher Calendar has gone through a transformational journey over the last 18 years, we have nurtured quality talent, while partnering with celebrated names in the fashion and beauty industry. Our entry into the digital space is fueled by changing consumer landscape, where digital natives make up for most of our target audience. We would like to be present in a medium where our consumers can connect with us and understand the true essence of the brand Kingfisher”.
The app was designed by 22 feet Tribal. Some of the special features include:
- Google Calendar sync
- Access to exclusive footage of the calendar shoot
- Event notifications are prompted by Kingfisher Calendar models
- Set calendar images as mobile wallpaper
- Yearlong supply of Good Times right at your mobile screen.
Kingfisher is a young, contemporary and fun brand, which constantly reinvents itself to engage with its consumers in new, exciting ways. The brand is associated with some of the best music, style, food and sporting events, and lives up to its name of ‘The King of Good Times’.
Kingfisher owns India’s most coveted and glamorous property – the Kingfisher Calendar. Introduced in 2003, the Kingfisher Calendar is a pioneer in fashion, glitz and glamour, which are synonymous with the brand, Kingfisher.
Kingfisher is also associated with various sports teams featured in the coveted IPL and the upcoming ISL leagues. It is a prominent partner to Sunburn, India’s largest music festival. The brand is also a key partner with various horse racing and fashion events across the country.