As a part of The 100 Pipers’ ‘Play for a Cause’ brought together 107 celebrated musicians and bands to generate awareness about 15 adopted causes across 27 cities on November 29, 2019.
This edition of ‘Play for a Cause, brought together celebrated musicians to support causes that impact our society including polluted air and water; dying hills, art, oceans, plantation and wild life, and other issues such as meals for underprivileged and one time plastic use, rain water harvesting to name a few.
Shannon & The Silent Riot, Ankur And The Ghalat Family, Luke Kenny Live!, Sharma And The Besharams, Dhruv Visvanath, 2blue, Shubhangi Joshi Collective, Kamakshi Khanna & Apurv Isaac, Paradigm Shift, Alchemy in Mumbai to pledge to Save Oceans
Expressing his excitement towards the initiative, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “Seagram’s 100 Pipers believes in leadership with purpose. It has always worked on initiatives that lead a positive change in the society. The fact that our whole country resonated with the sound of goodness with over 100 gigs on one single day, brings alive our proposition ‘Be remembered for good.”
100 Pipers ‘Play for a Cause’ has been contributing to the society in more than one ways over the years, the brand 100 Pipers is personified by successful people who rise above materialistic markers of success and work towards leading a positive change for the society. And hence, the brand’s expression of ‘Be Remembered for Good’.