California based luxury TV player, Vu Technologies, aka Vu Televisions held a special preview of their high-end televisions for both corporate and personal use at a swanky gathering for the technology experts and bloggers at the St Regis, yesterday. The brand launched a new 100 inch VU Super TV at a starting price of Rs.8 lakhs.
Vu Television also announced its leadership in the 4K category in e-commerce beating Sony Television.
With an increasing demand for smart television in the past few years, the brand has experienced a 30% YoY growth since its inception. The company remains the single largest player in its unique Vu 100 (World’s first and only 100 inch television).
Vu Television has also emerged as a market leader with its class-leading innovations in the 4K range of smart TVs and have reported a sale of over 1,50,000 sets in the second half of 2019.
Since its inception in 2006, Vu Televisions has been the first mover in the television segment in many ways. The company was among the first to launch a smart TV at an affordable price in India and was also the first to offer online sale of a consumer electronic product like television back in 2013 with strategic e-Commerce partnerships.
With every new launch, the company is now focused towards delivering high quality viewing experience and is upgrading the television choices for consumers.
Today, a 4K Vu TV is priced at INR 20,000/- to ensure that every household is able to adopt a high-end lifestyle product.
Commenting on the Vu TV’s sustained leadership, Devita Saraf, Chairman, Vu Televisions said, “The Indian market demands a perfect mix of innovation and technology at the right price point. Today, a television is not just a device for viewing entertainment content but is a go-to screen for work, fitness, and socialising. We understand the evolving needs of our consumers and have stayed relevant all along with our unique product offering. Today, this celebration of our leadership across the large size TV and the most sought-after 4K TV category is a testimony of our strong reach across a diverse segment of audiences and we’ll continue to innovate on this path of consumer centricity as we move forward.
Leading by example, Devita Saraf, the dynamic lady behind the brand has shown the world what it means to endeavour with her continued and sustained working in making her company the number one consumer technology brand in India today.
Vu Television is popular for providing premium experience to its consumers and has always upgraded the viewing experience with a plethora of products to offer. The brand today offers smart TVs across 6 categories in 10 sizes. They are amongst the biggest players in the large size TV segment in the Indian market.
Recently, Vu Televisions launched the Ultra Android TV with the salient feature of Pure Prism Grade High Brightness Panel.