fittrat posterThe two OTT giants, ZEE5 and ALTBalaji’s unveiled the music album and the trailer of its upcoming web series ‘FITTRAT’ amidst much fanfare and excitement.

The launch featured the dashing Aditya Seal of SOTY2  fame along with the gorgeous Krystle Dsouza, and the stunning Anushka Ranjan who mark their debut in web series with ‘FITTRAT’.

The posters of the actors from the web-series have built a lot of excitement amongst the fans. Adding to the frenzy, ALTBalaji gave a melodious surprise to all its viewers by releasing four soul-stirring original songs at a musical afternoon.

Produced by Ding Entertainment, the web series will stream from October 18, on ALTBalaji and ZEE5.

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FITTRAT will showcase soul-stirring songs that are sung and composed by some of the most celebrated musicians in the industry. The original tracks ‘O Panchi Re’ by Vivek Hariharan and written by Akshay Shinde; ‘Naznina’ by Altamash Faridi and Jonita Gandhi and written by Mehmood Arafat, ‘Paheli Dilli’ by Sharvi Yadav, Sandman and written by Mani Soni and ‘Manmuradein’ crooned melodiously by Vivek Hariharan and Anusha Hariharan Mani and written by Akshay Shinde will surely win the audience’s heart. The songs composed by music director Sandman and mixed & mastered by Joseph George were launched at this high-octane event which was graced by ‘Content disruptor’ Ekta Kapoor along with Producer Tanveer Bookwala, Director Santosh Singh, the spectacular star cast of FITTRAT.

The grand musical afternoon saw the singers lend their voice and give the audiences a live experience of the music, adding the extra dose of melody to the event. While the music mesmerized everyone present, the  trailer of the series gripped everybody’s attention with its slick cinematography, crisp portrayal of characters and the large canvas glamour.

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Aparna Acharekar, Programming Head, ZEE5 India said, “At ZEE5, we are committed to showcase the best content suited for our viewers. We have regularly brought forth some of the most widely appreciated web series and films across languages. With FITTRAT, we bring for our viewers another  project in association with ALTBalaji. This show has an interesting love triangle which forms the crux of the story and we are confident that it will impress our audiences.”

On the upcoming web-series, Ekta Kapoor, Joint MD, Balaji Telefilms said, “Our new show – FITTRAT is about a journey of a girl who wants to marry a wealthy guy who can buy her gold and all the riches of the world till she realizes that the gold that she is looking for is within her. It is about time, that girls have this approach towards life and work towards being their own hero. FITTRAT is a very interesting tale with an extremely talented cast whose performances have been absolutely phenomenal in the show. It is a show made for the digital audience but made with a cinema experience backed by soul-stirring music. It gives me utmost happiness that the two beautiful female actors – Krystle D’souza and Anushka Ranjan are making their digital debut with our show. And Aditya is a complete heartthrob who will definitely steal a lot of hearts with this show.”

Speaking on the grand launch, Krystle D’souza  commented, “I love the way webspace is evolving and giving freedom to actors, writers, directors to experiment and explore. I have been doing television and I think now is the right time to venture into this space and I am really thankful to Ekta for giving me this opportunity. “

Actor Anushka Ranjan said, “There are many shows and stories around BFFs or friendship but this one stands out from the clutter. I am thankful to Ekta who believed in me and considered me for this character. I am sure the audiences and especially the youth will take back some lessons from the show and it will remain with them for long. 

The handsome Aditya Seal quipped, “I have always believed in experimenting be it acting or in life. FITTRAT is my experiment in the web-space. I have played different types of characters in my previous films and in this series, my character has shades of grey. I really enjoyed shooting for the show and especially with such an amazing cast and crew. I hope the audience will like the show too.”

Krystle, will be seen essaying a very nouveau and unconventional role of a girl ‘Tarini Bisht’, who is determined in her objective in life to marry rich and be a ‘Gold Digger’.   She meets up with her childhood friend ‘Amy’ ,  played effortlessly by actor Anushka Ranja, Joining them is Veer Shergill, the hottest bachelor in town portrayed by the heartthrob Aditya Seal.

Young Tarini finishes her college in Shimla and unites with her childhood best friend Amy in Delhi in the sole pursuit of marrying a rich man.  She is only interested in money and seeks Amy’s help to fulfill her ambition. Amy is in a steady relationship with Veer but his prying eyes notice Tarini.  Until eventually Tarini realizes that what she is seeking is inside her…. the real gold, the real wealth.

This turn of events greatly affects the girl’s friendship causing misunderstanding and making them stand against each other. Will Tarini and Amy’s childhood friendship win over love? This question makes the web-series an even more interesting watch. With such power-packed performances, FITTRAT not only looks promising but is surely going to be a treat this festive season.

So, are you ready to meet Amy, Veer, and Tarini? Different hai inke ‘life goals’ and Different hai inki fittrat.

FITTRAT will be streaming on 18th October, on ZEE5 and ALTBalaji.