~ IIFW NXT National Tour to explore talent from Tier 1 and Tier 2 cities in India ~
In its third season, The IIFW commenced its 6-city, Intimate Fashion Tour (IIFW NXT) kickstarting from Pune, it hosted a spectacular show in its home ground city in Mumbai at the popular Savage Bar & Kitchen, Juhu, Mumbai on 14th Sept, 2019.
The show presented an eclectic mix of Indian brands and designer with sultry models adding the oomph for a flamboyant showcasing of the latest in intimate wear for the season.
IIFW NXT is generated with the intent of creating awareness on plus size, queer fashion, and personal hygiene. Consistent at its focus to #BooTheTaboo which aims to burst the taboo around intimate fashion and personal hygiene, it trudges on with a bolder look for this season, including the pluz size fashion which was hosted earlier this year.
The Mumbai edition of the Intimate Fashion Tour was opened by ace designer Shriti Pratap. Shriti Pratap has profound learning in sustainable style. She has incorporated social duty through craftsmanship and fashion in her business targets. Her contemplations are bringing significant uplift to FFC brand. She goes by her own label ‘Shriti Pratap’ – where she curates her designs for casual gowns, kaftans, jumpsuits, tunics, jackets and swimwear. It is through her label that she supports ethical fashion, which excludes the use of any kind of silk, leather, fur or any other raw materials sourced from killing animals.
Continuing to set the bar high for social and environmental sustainability in the fashion industry. Shriti’s collection is a mix of summer dresses, Bralettes, maxis and blouses in organic cotton with minimalistic use of metallic sequins, tassels and crochet. Also, there is a recycled up cycled line of ensembles developed from fabric wastes etc.
The grand finale of IIFW NXT- the intimate tour Mumbai edition was presented by Rajasthan based designer Sharad Raghav. Sharad delineates his design philosophy as “Sui Generis Personalized Perfection ”. He produces pieces that reflect his savoir-faire in design, for both men & women. Using fine detailing, with heritage fabrics and the use of embroidery for textural enhancement Sharad Raghav creates fashion with strong flavour.
Raghav showcased his newest collection called “Kalidoskope,” with lots of bright colours like white, yellow, pink, green, blue and other hues shades. Fabric is hosiery silk and used georgette, net to give layers and sheer, lots of flow and drapes & haters to add glamour.
Niraj Jawanjal, Founder and Chief Ideator of India Intimate Fashion Week said, “The multi-city tour moves on to Goa, Bengaluru, Delhi and other cities with the intention to explore new territories and reach out to designers, brands, models & gen next talent offering them a platform to showcase their creativity.” explained Niraj.
Adding further about IIFW NXT, Amit Pandey, “We have been known to promote and introduce international lingerie & beachwear brands to the Indian Subcontinent and now with IIFW NXT, we are eyeing to introduce the designers from remotest areas in India by providing a suitable platform. In addition to that, IIFW also hopes to foray into the field of design education offering students design skills at par with the global scenario. The school should emerge as one of the best in the world.”
IIFW ( India Intimate Fashion Week ) show offers international intimate fashion shows & after party with fashion industry stalwarts, models, bollywood celebs & corporates.