If anyone can unbox the traditional Indian bahu and discover a trendy, even sassy, young woman, inside that skin, then the applause must go to Clovia, India’s fastest-growing lingerie and sleepwear label.
Noted TV actor and celebrity bahu of the Indian reel life Tina Dutta was seen at the launch of Clovia’s new collection at the Drinkery 51 a popular hangout in Bandra (East), in Mumbai recently.
Dressed in an all-striped top from Clovia’s new nightwear line, which she smartly paired with high-waisted pants and a long jacket, the leading lady of Uttaran series, demonstrated that even sleepwear from India’s most popular innerwear brand can be cool and classy.
“The new line of collection accentuates woman’s most attractive features while it looks and feels fantastic on the body” remarked Tina Dutta. Sharing her sentiments was yet another popular soap artist Nidhi Uttam, who was seen at the launch.
The showstopper of the evening was definitely the eye catching range of nightwear, swimwear and bralettes, which were in a myriad range of pop-up colours and stripes with some great mix of fabrics to enhance the comfort and oomph factor.
Walking at the launch for Clovia’s hot and happening innerwear were models Nikita Kat and Sucheta Singh, decked in a colour palette that included calming pastels with a dash of bright neons.
Clovia is not only strutting a new collection of innerwear, its new shapewear and sleepwear line is also urging women to liberate their true inner selves. This was the theme at an interactive session hosted by Swati Kumar, who made the connection between innerwear and women power.
The discussion also had Tina and Nidhi expressing their views on Clovia and their favourite pick from the label’s new line, which was covered by reporters and fashion bloggers invited to the event.
Several renowned celebrity stylist including Priyanka Mishra and Sugandha Soodh were also seen at the launch as they browsed through the collection along with the fashion bloggers who looked remarkably at ease with the new line, picking their favourites from the array with an ease and confidence of a professional.
‘Exuberant’, ‘exciting’ and ‘buoyant’ sums up Clovia’s #HappyIsMySuperpower, which mirrors the fearless woman of today. India’s hottest innerwear label clearly believes in encouraging women to rise above themselves and let nothing hold them back.
Associates partners at the event were Pinq, Jovees, Laviche, Kimirica, Glow Diva and Mellow cosmetic.
Clovia is India’s premier lingerie and sleepwear brand backed by Ivy Cap Ventures and Zurich-based Mountain Partners AG. Ever since it debuted to the Indian market in 2012, the label has been designing, manufacturing and selling premium fashion lingerie, innerwear, nightwear and shapewear.
LIFESTYLES OF MUMBAI 