20190730_205025 (1)Parents across the country agree that raising a toddler is no child’s play. Childhood is a period of rapid growth and development and is a critical phase which lays the foundation for markers of a healthy adult life4.

Recognizing the continual concerns parents have when it comes to the growth of their children, Abbott brings together experts to form India’s first-ever Grow Right Guild, focusing on The development of Grow Right Charter guidelines across four critical growth parameters – Nutrition, Play, Nurture, and Impact

The Grow Right guild is comprised of experts in childcare pediatrics, nutrition and behavioural science including noted paediatrician Dr. Samir Dalwai, renowned nutritionists Dr. Eileen Canday and Dr. Dharini Krishnan, and child specialist Dr. Mukesh Sanklecha.

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Helping Moms Win at Nutrition and Toddler Growth.  The survey revealed a staggering nine out of 10 toddler moms across India have concerns about raising their child. While more than 60% of moms cited nutritional intake and physical growth as their top concerns, more than 50% moms are also expressing their concerns over mental growth and social skills development of their toddlers.

Addressing parental concerns around toddler growth, the Grow Right Charter defines Right Growth as a combination of physical, cognitive and mental progress that should be observed carefully and holistically during the foundational years of childhood. While science offers solutions and rational routes to growth, the Charter guidelines recognize that a child’s growth journey is an emotional one, and it can be tough for parents.

Abbott is committed to solving nutrition problems across all age groups”, Vikash Prasad, Managing Director & General Manager at Abbott’s nutrition business in India at today’s unveiling of the Grow Right initiative. “By bringing together this guild of experts, we aim to connect parents and caregivers to a multidisciplinary group who can support them in their goals to provide healthy growth for their children.  We recognize that ensuring the health and growth of the next generation is truly a challenge that healthcare professionals, parents and caregivers must come together to address.”

Grow Right Charter Guidelines

  • Right Nutrition guidelines will help parents better manage mealtimes and ensure a complete and balanced diet for their toddlers.
  • Right Play addresses the growing concern among parents about unchecked screen-time and inadequate playtime by defining appropriate ways to creatively engage with toddlers.
  • Right Nurture guidelines are designed to assist in evolving behavioral trends in response to increasingly dynamic influences a toddler faces in today’s digitized world.
  • Right Impact guidelines will help toddler parents identify and manage red flags in key growth and development markers.

“During early childhood, the brain develops rapidly and is particularly sensitive to the external environment”, said Dr. Dharini Krishnan.  It is alarming to see that most Indian children are not meeting the recommended levels of physical activity. Through the charter, our aim is to help parents find effective and creative ways to engage with their toddlers.”

“Parents are often inundated with information on growth and development for their kids and it is important to understand global benchmarks such as WHO’s growth charts to assess children’s growth”, said Lara Dutta who was at the Grow Right launch event today in Mumbai.  “I am confident that the Grow Right charter, curated by an expert guild, is a valuable parenting resource and I am glad to be a part of the initiative.”

“Problems with feeding may lead to significant negative nutritional, developmental and psychological issues in toddlers”, said Dr. Mukesh Sanklecha. Early recognition and management is the key to addressing this concern. Our core aim is to ease the burden off moms’ shoulder and empower her with the right information.”

Speaking on the importance of right nurture, noted pediatrician Dr. Samir Dalwai, added, “Children often tend to face psychological difficulties including behavioral problems

“During their foundational years, children may face behavioral problems, which may be overlooked due to a general lack of awareness on identifying and tackling issues”, said Dr. Samir Dalwai. “If unaddressed, this can have a negative effect on the overall growth and long term feeding habits of children. I am thrilled to have the opportunity to work closely with my esteemed colleagues to help ease parents’ anxieties about providing the right nurture and care as their child grows.

For more info you can log onto : http://www.abbott.com