ITC’s leading fragrance brand, Engage, announces the launch of its first range of premium perfumes Engage L’amante, crafted for Love, made exquisitely in France.
When in Love, every moment is a memory. Paris is celebrated as the iconic city of love and has been immortalized in popular culture across generations in cinema nationally and internationally. Be it the language, the alleys, the parks, the monuments or the flavors – Paris provides for a picturesque landscape for romance to blossom. It encourages love like no other.
This sensual and enigmatic feeling of love has inspired Engage L’amante. The melange of the French scents are a celebration of this uninhibited, unbridled spirit of love that Paris is a symbol of.
The grand launch today at ITC Grand Central in Mumbai was a glittering event graced by Consul General, Consulate of France in India, Ms. Sonia Barbry, young Bollywood star, Tara Sutaria and other eminent guests from the fashion and lifestyle fraternity. The experience had immersive sessions with ITC fragrance specialists besides a host of other exciting activities for the guests to understand the notes and scents of this latest product.
Tara Sutaria, young Bollywood star, and a perfume connoisseur says, “Fragrances for me always trigger memories. Memories of loved ones and almost always happy times! French perfume has always had an allure for me which is second to none. An experience of lingering grace and finesse. Engage L’amante is one such fragrance which resonates love, freedom, and passion; much like the city of Paris. ”
Sonia Barbry, Consul General, Consulate of France in India attended the event and commented on the occasion, “When you think of perfumes and signature scents, France is the undisputed leader. The fine blend of distinctive aroma that truly enlivens olfactive senses is unique to France and recognized the world over. The collaboration celebrates everything French including craftsmanship and inspiration. Happy to be a part and collaborate with ITC Engage for the launch of L’amante.”
Sameer Satpathy, Chief Executive, Personal Care Products Business Division, says, “Engage, one of India’s leading fragrance brands brings French craftsmanship to India introducing Premium Luxury fragrances with Engage L’amante. Exclusively made in France, Engage L’amante is crafted with a blend of exotic ingredients. Born in France, & Designed for India.”
Engage L’amante for Him is a fresh and energizing fragrance with juicy citrus and fresh mints enveloping woody and marine notes. Vanilla and Tonka beans bring sensibility and elegance to this masculine fragrance.
Engage L’amante for Her is a classic fragrance with sparkling citrus fruit highlights with jasmine and tender rose notes. The addictive caramel and amber notes infused with sandalwood leave a lingering and sensual fragrance.
Priced at INR 999 for 75 ml, Engage L’amante is available across retail stores including online at Amazon and Nykaa.