Volvo Car India flagged off an all women drive today under the global ‘Equal Vehicles for All’ (E.V.A.) initiative to promote gender equality.
The E.V.A. initiative centres around safety for all and not just safety developed by testing the traditional ‘Male Crash Test Dummies’. Considering women have a different anatomy and hence have a different effect in crashes. The Volvo cars are tested with Female Crash Test Dummies as well to ensure safety for all. This data of over 4 decades and 40,000 investigations involving car crashes has now been provided to the world free.
Various elements to enhance safety have been incorporated eg. the seats are designed with WHIPS to reduce the whiplash risk for male and females by half. The Side Impact Protection System (SIPS) relies on an intelligent structure to boost overall safety. SIPS, together with the side-impact airbag, reduces severe chest injuries by more than 50% for all passengers.
The gender equality does not stop just at product development, it is an integral part of Volvo’s corporate mission and culture. Volvo Cars is aiming at one-third of all leadership positions by 2025 to be females and has a healthy 23% women workforce.
Charles Frump, Managing Director – Volvo Car India said, “We are very proud of our campaign to generate awareness about gender equality. It is something very close to our brand and the corporate mission to have atleast one-third women in all leading positions globally by 2025. We have a healthy 23% ratio of women globally and in India. Our global E.V.A initiative involves creating a Female Crash Test Dummy, there by delivering safety for all”.
Volvo is a Swedish luxury car company which established its presence in India in 2007 and has since then, worked intensively to market the Swedish brand in this country.
Volvo Cars currently markets products through its dealerships in Ahmedabad, Bengaluru, Chandigarh, Chennai, Coimbatore, Delhi NCR – South Delhi, West Delhi, Gurgaon & Noida, Hyderabad, Indore, Jaipur, Kochi, Kozhikode, Kolkata, Lucknow, Ludhiana, Mumbai, Pune, Raipur, Surat, Vishakhapatnam and Vijayawada. For more information on Volvo Cars.
For more information on EVA initiative. log on here