Summer is always the favourite time of the year for kids and the popular kids’ channel Sony YAY! has chosen this season to unveil new trends to add to their bouquet of growing new originals which include- Guru aur Bhole, Sab Jholmaal Hai, Paap-O-Meter, KickO and Super Speedo.
Sony YAY! launched a new song track with popular music icon Badshah for – KickO and Super Speedo.
At a media launch, KickO along with Badshah came together to enthral the audience with a song and dance filled with dollops of masti where kids joined in to the delight of the audience.
“Since childhood, I have been fascinated by superheroes and animated characters and always wanted to be like one. When Sony YAY! approached me for the song, I was impressed with the variety of home grown content that they have created. The song gave me an opportunity to revisit my childhood with one of the coolest kid around, KickO! I was excited from the beginning. I am sure that KickO’s style and our camaraderie, will be a delightful offering forour young fans.I’d like to thank Sony YAY! for the opportunity to compose a song for kids and team me up with KickO!”
‘KickO & Super Speedo’ is one of the most loved shows on Sony YAY! Kids are totally in love with the lead character of the show – KickO! Right from his slick-styled hair to his watch and his supercar – Super Speedo, kids are in awe of him, wanting to be like him. Given the adulation KickO enjoys, it comes as no surprise that the lead B-town rapper, Badshah, who is equally loved by kidshas been roped in for the catchy number. Not just that, the pair also complement each other with their cool camaraderie. In the song #GoKicko, kids will hear Badshah encouraging KickO to fight for the right, thus making the future of Suncity brighter.
Sung in the trademark Badshah style, kids will get to see KickO, the coolest kid in town and the original swag master of the entertainment industry – Badshah, in an action – packed song video.The video will see KickO & Badshah sway to peppy beats and perform the trademark #GoKickO hook-step.
Ronojoy Chakraborty, Head – Programming, Sony YAY! said “At Sony YAY! our endeavour has always been to offer something fresh for kids, which paved the way for our channel being one of the highest on time spent. We all are well aware of how much kids love KickO,for his swag and style, and who better than Badshah to take this cool-quotient a cut above. When we asked kids about their favourite music artist, Badshah was the unanimous choice! The new song is catchy and will give kids another reason to tap their feet.”
While Sony YAY! already enjoys a leadership position in HSM, the channel will continue to consolidate its position through engagements on TV and beyond. Apart from the extensive on air lineup, the Kicko fans are also in for a treat with an array of engagements through all the relevant touchpoints. On a mobile device, kids will get to play Kicko themselves while they combat deadly villains and play the Kicko and Super Speedo mobile game.
Kicko will also meet his young fans and shake a leg with them on his 10 city tour across the length and breadth of the country. Also with a 124 city van engagement plan the superhero will greet kids in the deepest pockets of the country.
KickO & Super Speedo begins with a brand new episodes from May 13, 2019.