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Dear Aunty . . . Let’s Talk 

Viral video by Yuvaa aims to start a conversation between women of different generations

A recent viral video of a lady shaming a girl for wearing ‘short clothes’ raised an important nation-wide conversation about the society we have created around us, where we are okay with unnecessary, harsh and inappropriate comments, that causes more harm to young women than helps them.

Tired of these taunts and comments by our very own senior members of the society, who seem to exist to make younger girls feel inadequate about themselves, this viral video offers to open a conversation with the ladies ahead in the generation.

In fact, the viral video has garnered large-scale attention among all women alike because the middle-aged woman in it went on to address the men present at the public space to ‘go ahead and rape’ the girl who she aimed her comments at, only because she didn’t approve of the length of the shorts that the girl wore.

Here we questioned and debated – Are the girl’s clothes at fault? And even though her language and thinking must be condemned, is the middle-aged women as fault? Or is it our collective mentality that reinforced patriarchy and pits women against women? As must as we must outrage about rape, should we also not be talking about rape culture?

The video by Yuvaa, a youth platform aims at empowering young Indians through empathetic, emotional, enriching, entertaining and meaningful video content on issues that matter to the youth, it aims to start a dialogue between the ladies of the generations. By unlearning hundreds of years of patriarchal conditioning, it aspires to bring women of different generations to come together to achieve the gender equal world we fight for. 

Digital stars Aisha Ahmed, Yashaswini Dayama, along with social influencers Shreemi Verma, Sulagna Chatterjee, Preeti Hansraj Sharma and Simran Mishra join the young women of Yuvaa to talk about not just how bad things are, but how we can fix it to create a fairer, safer and kinder world.

The video, that was launched on social media yesterday, has been garnering thousands of views, and has been shared by celebrities on all social media including Nakuul Mehta, Khushbu Sundar, Aahana Kumra, Maanvi Gagroo, Sumeet Vyas, Naveen Kasturia, Amol Parashar, Akriti Kakar, Rhea Chakraborty, and many more.

” We’re sorry ki yeh you versus us ho gaya,

Chalo yeh ladai hum band karein,

Ab bas ho gaya.

Chalo aap aur main ek baar baith kar baat karte hai,

Ye rape ke comment PE nahi,

Is rape ke culture se hi ladte hain.” 

Video Credits:

  • Directed by: Divyanshu Mahotra
  • Written by: Garima Kunzru, Divyanshu Malhotra
  • Exec Producer: Raunaq Bajaj
  • Editor: Kashish Sharma
  • Graphics: Siddhi Surte
  • Yuvaa Fam (Creative): Samatha Balachandran, Hailey Dickson, Amulya Prabhu, Anunay Sinha, Manash Gogoi and Lakshaya Rastogi
  • Produced by: Yuvaa (Nikhil Taneja, Amritpal Bindra, Anand Tiwari)