Popular fruit beverage brand ‘B Naturals’ by ITC announced the launch of yet another product offering from its range of fruit beverages.
It launched three new variant which cater to the Indian consumer palette – Himalayan Mixed Fruit, Ratnagiri Alphonso and Dakshin Pink Guava which are the fruits that are procured from the pristine orchards of Himalayas, Ratnagiri and Dakshin Karnataka.
Last year, the brand had made a paradigm shift in the way their fruit juices and beverages are manufactured. Strengthening the brand’s commitment to positively impact the India fruit circular economy, B Natural’s entire range is “not made from imported concentrates” but with Indian fruits sourced only from Indian farmers.
With this product range, the brand has rolled out India’s first packaged ‘Premium Fruit Beverages’ in transparent Aseptic PET Bottles range which are made from superior quality food plastic which is fully compatible with the recycling infrastructure.
Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Limited and brand ambassador Ms. Shilpa Shetty Kundra unveiled the three new products at an event in Mumbai.
Speaking at the launch, Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Limited said, “This product range is unique and unlike any of the offerings currently available in the packaged fruit beverages aisle. With consumers becoming more health aware they want to know what goes inside packaged products. In line with B Natural’s ethos we are launching today a range of fruit beverages made from the best of Premium Indian Fruits, packaged using the most modern and safe beverage technology of aseptic PET which ensures that the beverage is made without any preservatives. At ITC B Natural, we always take pride that our entire range is not made from imported concentrates but with 100% Indian fruits sourced only from our very own Indian farmers.
Shilpa Shetty Kundra, Actress and Wellness Enthusiast, said,” I am very happy with the way B Natural has been committedly working towards reshaping the fruit juice consumption experience for Indian consumers. Every launch is a natural progression from the former, helping consumers make better lifestyle choices. As mothers, always wanting the best for our families we are in constant search of brands that we can trust. This definitely is a positive step for everyone who is conscious of their contribution towards the self and Indian farmers”.
The three variants would be available at general trade and modern trade outlets leading e-commerce platforms in the launch markets.
The Himalayan Mixed Fruit, Ratnagiri Alphonso and Dakshin Pink Guava will be available at Rs.99 and Rs.40 respectively across India.
The food business is represented in multiple categories in the market today – Staples, Spices, Biscuits, Confectionery & Gums, Snacks, Noodles & Pasta, Beverages, Dairy, Ready to Eat Meals, Chocolate, Coffee and Frozen Foods.
Some of the popular brands by ITC include – Aashirvaad, Bingo! Sunfeast, Fabelle, Sunbean, Yippee! Kitchens Of India, B Natural, ITC Master Chef, Farmland, mint-o, Candyman and GumOn.
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