“The world has never been more divided – Everything divides us – caste, culture, fashion food, language, currencies, religion, politics. The only things that keeps us united is – Love” said Shailendra Singh.
In order to spread more love in this hyper charged year, it is only apt that the Entertainment Maverick Shailendra has joined hands with musician Mithoon, to create and release the biggest unifying Anthem4good titled ‘Ek Bharat. Mera Bharat (One India. My India).
Weaving and blending emotions and people together to unite on this mega anthem launch is the popular brand Siyaram’s Silk Mills Ltd which has been an integral part of the Indian diaspora for over 40 year.
This anthem is an endeavour to unite the nation in love – which is brought to the world post the biggest unifying anthem since ‘We are the World’.
Siyaram’s Chairman and Managing Director Ramesh Poddar shares, “Siyaram’s is Indian at heart. All our campaigns have a strong history of depicting values, traditions and a rich culture of India. In changing times where the world is being divided, we hope to bring the country together through this anthem. It stands for everythings that we as a company believe in and hope that this video inspires more and more people to come home to love…Come home to India…”
The song, Ek Bharat. Mera Bharat (One India. My India) was created and produced by Shailendra Singh and Mithoon. Mithoon is best known for popular songs like ‘ Tum Hi Ho’, ‘Sanam Re’ and ‘Phir Bhi Tumko Chaahunga’.
The song features the incredible voices of Sukhwinder Singh; Jubin Nautiyal, and newcomer Godswill. The lyrics are the incomparable Sayeed Quadri.
“This is definitely one of the most powerful songs that I have ever composed. Shailendra Singh’s vision for the music has grown and evolved to have its own soul. I believe it has the ability to lift the heart and spirit of anyone who hears it,” says Mithoon.
The anthem4good music video was written and directed by Shailendra Singh, who has produced over 72 feature films and executed over 2000 of India’s most recognised ad films.
The video is hot across 20 historic cities and features some of the mosot famous landmarks and holy places of India, as well as the raw emotions of real people from all walks of life!
The Anthem4Good also encourages people to make a donation online the Magic Bus website. Magic Bus is a registered NGO that pulls children out of poverty through education and livelihood programmes – strengthening India’s future one child at a time.
Ek Bharat. Mera Bharat (One India. My India) the Anthem4Good aims to unite all 1.4 bililon Indians across the globe in celebration of Oneness.