Godrej QUBE Dark Grey AngleGodrej Appliances, India’s leading player in the home appliances segment and a brand known for its expertise in refrigeration, announces the launch of QUBE, a unique lifestyle product, powered by an advanced solid state electronic cooling green technology that cools and does not freeze. Godrej is the first brand to launch this revolutionary technology for the Indian market.

While all traditional cooling devices continue to rely on refrigerant based cooling, the new GODREJ QUBE is refrigerant free, compressor free and works instead on a thermo-electric chip. Most refrigerants cause global warming in varying degrees. The non-refrigerant advanced solid state electronic cooling technology is therefore the most environment friendly cooling solution.

Mr. Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances during the launch of new Godrej QUBEKamal Nandi, Business Head and Executive Vice President – Godrej Appliances, “Qube stands as a testimony of the relentless efforts we put in towards bringing new innovative, relevant and green technologies for our consumers to experience, resonating with our brand philosophy of Soch Ke Banaya Hai,” said  added.

Qube has been piloted in various states of the country for the hospitality segment, a couple of months ago. Based on the overwhelming response received, now the brand forays into the B2C segment through its trade channels. A one of its kind cooling device, Godrej Qube is designed especially for small cooling needs of people. One of its biggest advantageis that unlike all the other cooling solutions available in this segment, it is a 0 frost product which means no defrosting hassles. This unique no defrosting advantage coupled with its compact footprint and relative storage capacity, silent operation and aesthetically appealing design, makes Godrej Qube ideal as a personal Food & Beverage cooling device suited for various living and work spaces, much beyond the kitchen – be it bedrooms or offices and shops or hotels, hostels and guest houses.

It comes packed with multiple other features like LED lit interiors, stabilizer free operation, compatibility with home inverter, magnetic auto door closure system, easy maintenance & service and delivers best in class performance and convenience to the users, while being 100% Green and environment-friendly.

Given its superiority in multiple dimensions such as sustainability, efficiency, portability, smaller form factor etc, this revolutionary solid state electronic cooling green technology in QUBE, is the newest addition to the Godrej  product offerings. It is compatible with home inverter ensuring 24/7 operation. A blend of style and comfort, Godrej QUBE is a perfect little cooling device.”

Godrej QUBE, powered by advanced solid state electronic cooling eco-friendly technology. Has received an overwhelming response for the product in the hospitality sector, and they are now  introducing it in households and office spaces for the end consumers.

(L-R) Mr. Sanjay Lonial, Ms Swati Rathi, Mr. Anup Bhargava, Mr. Kamal Nandi,

“Apart from leveraging within our strong  trade network, we will be utilizing digital platforms also for targeting potential customers.  Our consumer work reflects many potential applications given its compact footprint, no defrosting hassle and silent operation: like replacing the noisy bedroom refrigerator, or offering a segregated space for special food items or in offices, shops, hotels, hostels, guest houses etc. the Qube is suited for a variety of storage needs –cooked items, beverages, milk and dairy products including sweets, fruits and veggies, chocolates, medicines etc, which is indeed full of possibilities,” says Anup Bhargav,  Product Group Head – Godrej Appliances.

The new QUBE is available in two colours – Metallic Grey and Black, price starting at INR 6999, and will be made available throughout India.