FreshMenu launches Sugar-Free Lava Cake in a jar with #30pushupchallenge

FreshMenu has recently launched their Sugar-Free Lava cake in a jar with their ‘Earn your Lava’ campaign. The concept behind the campaign is to earn a guilt free dessert post your workout.

Ø  What is the “Earn your Lava” campaign”?

  • Launching their Sugar Free Lava Cake in a Jar, FreshMenu issued a fitness challenge, where they are giving away 50 jars to those who take up the #30PushUpChallenge!

Ø  What you have to do?

  • Consumers have to post a video of them doing 30 pushups, tag 3 of their friends to participate and earn their free Sugar Free – Lava Cake in a jar.

The challenge has amassed a viral storm across social media and have received over 700 plus number of entries and still going strong!

Patrons of FreshMenu have been sharing creative and different variations of their Pushup videos to earn their Lava.

Commenting on the campaign, Rashmi Daga, Chief executive Officer and founder of, said “The whole concept behind creating this campaign was to kickstart a fitness movement where our consumers would have to earn their guilt free treat. Here at FreshMenu we are always trying to find creative and exciting experiences to engage with our audience to express their love for food”


FreshMenu is an online restaurant that serves freshly-made, chef-cooked gourmet meals in a box.  Started in Bangalore, the company has expanded its services to Mumbai and Delhi-NCR. It pioneered the concept of app-based food delivery kitchens in the country.

A team of about 500, operates its own kitchens, cooks food in-house, and runs its own delivery fleet to drive the entire process of food ordering.

Go Ahead Earn that Lava.  Available on