Bold is Beautiful as we shall witness in the upcoming third season of the Indian Intimate Fashion Week 2019, a platform which displays lingerie at its fashionable best.
Parfait the US-based lingerie brand, is entering India in association with India Intimate Fashion Week (IIFW) with a glamorous fashion show to be held on 23rd February, 2019 at J.W.Marriott, Mumbai.
Distinctively designed to serve the full-busted woman with its expansive range of sizes, Parfait is dedicated to helping customers find the perfect fit. The brand is entering India through a 100% FDI. With its passing years, the only Indian platform to boldly take a stand in speaking its mind emerges with some new evolving trends to highlight this industry.
Even today, there is extreme ignorance that prevails among women when it comes to buying lingerie. Most women don’t know their correct sizes and usually buy that is uncomfortable and unappealing. Hence the brand’s foremost aim will be to educate the consumers about the right fit of the bras. Such as full-busted and plus size bras that help them find the right size of bras. To overcome this challenge, they will invest heavily to train employees. Parfait believe that a woman will be more confident, comfortable and healthy when she wears the right size of bra. They will focus on giving arduous training to the employees to ensure the customers have a seamless experience.
The brand’s focus is on both core and plus size customers, including 30 to 44 band sizes, D to K cup sizes, and M-4XL bottoms, making the brand a natural fit for India’s growing plus size market.
It will source 30% from India and but the style, sample, structure, technique and design will come from the home land (headquarter in Los Angeles US). The 30% sourcing from India will have fabric basis the India weather. Also, in future they have plans to manufacture bottom wear/panties in India.
In addition to that, Parfait India will be partnering with major Indian retailers and aggressively focuses on SIS (Shop in Shop). They will also explore the possibility of opening Parfait store in major cities in the near future along with partnerships with leading ecommerce platforms and company website.
Founded by Ken Zhang, Kevin Lai, and Anthony Chan under the ageis of Uni Grace, world’s leading intimate apparel company. A global lingerie leader, PARFAIT today currently serve women across 20+ countries through 700 stores and online stores worldwide including USA, Canada, Australia, New Zealand, UK, Ireland, France, Spain, Poland, Greece, Czech Republic, Germany, Turkey, Russia, South Africa, Portugal, Latvia, Ukraine, Belarus, Malta, Gozo, Finland, Sweden, Belgium, Austria, Switzerland, Slovakia, Eire, and the Middle East and now India.
Parfait is hugely popular among press & celebrities globally. Parfait collections have been worn by top actresses & performers around the world including Ashley Graham, Sofia Vergara, Sharon Stone, Nicki Minaj, to name a few.
India Intimate Fashion Week (IIFW) is a platform designed to shed a powerful spotlight on all facets of the intimate apparel and personal care industry. The show exposes both emerging and established brands and designers, manufacturers and distributors from India and around the globe, spanning market categories of lingerie, loungewear, sleep wear, legwear, lingerie accessories, men’s intimate wear, swimwear, beachwear, shape wear and more.