With the X’mas festivities around the corner, Mumbai Duty-Free has decided to host a unique and unforgettable experience for its passengers at the Mumbai International Travellers.
The airport has collaborated with the upcoming film ‘Zero’ production house Red Chillies Entertainment to promote the film in its unique way providing an exciting in-store Bollywood experience, where customers will get a chance to win exclusive movie merchandise & movie tickets and a few lucky winners will also get a chance to meet the star cast of the movie, Zero.
The campaign was launched by Shah Rukh Khan himself at the Mumbai Duty-Free store on 5th December 2018.
The ‘Zero’ movie promotion is a part of Big December Campaign -The Great Duty-Free Sale, where daily few lucky customers will win Free Shopping Gift Cards for Mumbai Duty-Free – paying zero for their purchase at the store. “Since December is the month of festivities and celebrations globally, what best way to promote and welcome our visitors than to offer them the unique experience of our cinema which has always been considered larger than life and popular globally,” said Manishi Sanwal, CEO Flemingo Travel Retail Ltd. She continued, “The passengers at the airport will get a taste of Bollywood celebrations with free gifts, discounted movie tickets, a chance to meet the superstars of Bollywood or indulge in some free shopping vouchers.”
The shopping arcade was lavishly dressed with larger than life movie posters, life-size cutouts of the star cast, movie theme-based visual props and LED in-store signages.
Flemingo Travel Retail Limited, incorporated under the provisions of Companies Act, 1956, is now a subsidiary of Flemingo Group. The company operates retail outlets of core concession, one of Indian Gourmet Food, one of Electronics, select retail outlets for Luxury and Fashion Brands at T2, Mumbai International Airport and few Luxury and Fashion outlets at T3, New Delhi International Airport. Owned by Flemingo group, the company has a strong expertise in managing multiple duty-free businesses and a thorough understanding of managing retail, logistics, legal and compliance issues in India.