Mumbai has a reason to feel proud. . . .
its newsmakers from the field of film and entertainment, as well as sports, figure amongst the top 10 Influencers from India.
According to a research by YouGov’s Influencer Index 2018, Bollywood icon Amitabh Bachchan along with the Padmavat beauty, Deepika Padukone has proved to be the strongest celebrities in the health, wellness, beauty & personal care category.
Sports icon Mahindra Singh Dhoni and Sachin Tendulkar feature at No.3 & No.4 spots respectively.
With his social films featuring revolutionary concepts, actor Akshay Kumar of Padman, Toilet Ek Premkatha is at No.5 followed by Cricketer Virat Koli who ranks No.6.
Bollywood bigwigs Shah Rukh Khan and Aamir Khan occupy No.7 & 8 spots respectively.
Alia Bhatt who figures as a millennial slowly carving a niche in the industry edges her way into the Top 10 spot ranking No.9
followed by Priyanka Chopra who is easily recognized as a global celebrity and fashion icon.
The YouGov Influencer Index 2018, which covered consumer perceptions of around 60 top Bollywood celebrities and sports personalities, is based on data collected online by YouGov among close to 1,948 respondents in India this month using its panel of over 6 million people worldwide
Commenting on this, Deepa Bhatia, General Manager, YouGov India, said, “A brand endorser is a very important representative of the brand. Trustworthiness, mass appeal, and statesmanship are some of the qualities companies look for while finalizing a face for their brand. YouGov Influencer Index would enable brands to fine tune their endorsements strategies and amplify the impact of a campaign. By being able to view a celebrity from the eyes of consumers, brands can gauge the influence of a celebrity on the consumers and can target their endorsements accurately.”
The overall influencer index is an average of awareness, likability, trust and individual sector influence score.