14 years ago, filmmaker Karan Johar wanted to create a chat show unlike any chat show India had ever seen – he wanted fans to see their favourite celebrities let their hair down, reveal secrets and have fun. Since then, Koffee with Karan, a Star World Original, has become synonymous with the best chat show in Bollywood and also highlighted Karan as the soul barer for the newsmakers of Bollywood.
The new season will only heighten the anticipation of knowing your favourite star and seeing them bare their feelings, get candid and even naughty as they speak about themselves and their peers in the industry leading to steaming conversations and fun segments – just the way we all love our coffee !!!
Brand Audi India, the German luxury car maker, has associated with “Koffee with Karan” show for its 6th season and announced the ‘Answer Of The Season’ (AOTS) will be gifted the Audi A5 Sportback. The AOTS will be chosen from the quirkiest and most fun answers given by the guests this season.
“With ‘Koffee with Karan driven by Audi’, we have strengthened our association with Bollywood. As with most of our initiatives, we didn’t want the partnership to be just symbolic but also experiential. With the announcement of gifting the Audi A5 Sportback to the winner of the AOTS, we are ensuring that the chosen Bollywood achiever experiences the sportiness, progressiveness and sophistication of the Audi brand. We are looking forward to welcoming the AOTS winner to the Audi Bratpack,” said Rahil Ansari, Head Audi India.
Audi completed ten years in India in 2017 and within this short span, the brand has become one of the most preferred luxury car brands for enthusiasts in the country through a progressive marketing strategy. In the last 10 years, brand Audi has been successfully able to achieve the change of philosophy in the Indian market. Audi is now being perceived as being a global brand that is Indianised – from being known as a ‘brand with four rings’ to ‘char bangdi’ or ‘char chudiya’, Audi has successfully entrenched itself in the Indian pop culture. A large part of this is attributed to a glocal content strategy through effective curation of content types and media channels to bring a sound degree of market disruption in the segment.
The brand with four rings upped the glamour quotient by associating with the upcoming season of the Koffee with Karan show, which will feature India’s most famous celebrities.
“Audi globally associates and partners with motion pictures, sports, entertainment, and cultural properties and we have continued this trend in India as well. Through our association with Koffee with Karan, we are taking this a notch higher and demonstrate our commitment to the Indian market,” added Ansari.
‘Koffee with Karan’ season 6 driven by Audi will launch on 21st October and air every Sunday at 9PM on Star World, Star World HD, and Hotstar.