All About You, by Deepika Padukone, the contemporary premium women clothing brand celebrates today’s women with the launch of their new Autumn Winter, AW- 18 collections. The campaign will feature a 30-second film that stars the fashionista, Deepika Padukone herself.
The Autumn Winter Collection caters to women whose style sensibilities are an amalgamation of both western and Indian wear, with a range that caters to all important occasions in a woman’s life.
Mood play is an important theme of the collection as the designs and colours cater to whatever one’s mood is, hence making it a brand that offers something for everyone.
The Indian wear collection has traditional prints and motifs, with a touch of contemporary designs and techniques. The colour palette ranges from signature pastel colours to some beautiful mustard and blush pieces which the brand is known for.
The winter wear collection also ranges from light to heavier clothing. All About You is one of the few brands that offer a whole range of apparel in Indian and Western wear, with a touch of contemporary and rare designs and cuts. The spirit of the brand is to celebrate the modern Indian woman of today who is comfortable in her own skin and does not shy away from embracing her femininity. The brand language is elegant and feminine, the colour palette is muted and subtle.
About Myntra – It is India’s leading platform for fashion brands and pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.