VitrA, the leading bathroom solutions brand of Eczacıbaşı Building Products Division in Turkey introduces its spectacular and organically designed series-Istanbul for the Indian consumers.
Designed by Ross Lovegrove, the pioneer of the 21st-century industrial design, the collection is inspired by “Nature and the fluidity of water”. Lovegrove’s use of technology and material application is apparent with his masterful use of blending streamlined forms in his collection.
The latest in a long line of VitrA collaborators in the field of design, Ross Lovegrove is one of the most interesting and intelligent designers of this century. The collection is a continuation of natural and sophisticated line of Istanbul series which includes sink cupboard, Infinite sink, illuminated mirror, urinals, Istanbul washbasin, and fixtures.
The bathroom furniture of Istanbul series creates a perfect harmony with infinite washbasins & faucets. The design gets an elegant ambiance with 3 lacquered color options: Burgundy high gloss, white and olive green.
When visiting Istanbul, VitrA’s physical and spiritual home, Lovegrove immersed himself in Turkish ceramic culture and drew inspiration from the diverse ethnicity, architecture, and custom of the region to bring an additional perspective. He studied Ottoman geometries and calligraphy, which are graphic and yet liquid, organic and highly sensual. These two-dimensional applications were morphed to create surface patterns for printed products and for milling panels and screens, thus leading to the creation of this stunning collection of Istanbul.
VitrA is a leading brand of Eczacıbaşı, a prominent Turkish industrial group. Eczacıbaşı, core sectors are building products, healthcare and consumer products. VitrA manufacturers 5 million units of sanitary ware, 350,000 bathtubs, 370,000 units of bathroom furniture, 3 million faucets and 2.5 million bathroom accessories every year.50% of production is exported to over 75 countries worldwide for sale in 150 exclusive showrooms and 2,000 sales points across the world.
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