Bollywood heartthrob Tiger Shroff who has lent his name as Brand Ambassador to the popular innerwear company MACHO has proved to be a raging success in keeping the brand identity going strong. So it was only inevitable when the brand decided to launch a sub-brand, they continued with their association with the fitness icon.
In a glitzy event which was held in the western suburbs, the brand introduced MACHO – HINT a fashion brand which is aimed at the youthful and fashionable consumer. Tagged, ‘Fashion Bade Aram Se’, the brand intends to continue its endeavor in keeping their product range fashionable and yet comfortable for their consumer.
“MACHO was launched in 2005 and soon became one of the fastest growing innerwear brands in the country. The Company also has other popular brands as Amul & Sporto in the innerwear and casualwear space and now with our new business strategy, we repositioned ourselves as a fashion-led brand, thus we are launching MACHO-HINT.” Said Sandeep Seksaria, Director, MACHO-HINT.
Sandeep elaborated on Tiger Shroff’s association as Brand Ambassador “Tiger is known for his style and fashion, which makes him endearing to the audience who are of different age group, the youths especially from across the country. Keeping this in mind, we continue our association with him for MACHO- HINT and believe that it will resonate with our brand vision.”
A new TVC by popular creative agency Sideways Consulting LLP was launched, this was well received by the audience at the event.
The TVC which was shot in Warsaw, Poland, shows Tiger transiting from one frame to another highlighting color, flexibility, style all showcased with the fun things that one can do while looking fashionable. The TVC also captures different moods, occasions, that the inner wear can be worn with its USP of being fashionably comfortable.
Sandeep Seksaria emphasized on how the brand will be avidly promoted across all mass media, digital and OOH mediums across the country and with the help of its retail distribution team, it hopes to create a unique space in the area of luxury inner and fashion wear. Currently, it has tied up with some popular Television series and formats for brand association and promotion.
MACHO-HINT has an exciting new range of innerwear which has an innovative range of cuts, designs, and colors. One of the main features of the new range is that none of the prints will be repeated in the next range of products. Made from 100% premium combed cotton, the lower and uppers guarantee to maintain shape and appearance, wash after wash. The lowers have double layer contoured pouch design for maximum support, tailored cuts for a perfect fit. The trendy and high-tech waistband help with a smooth grip. The fabric of uppers is processed for better sweat absorption, tailored cuts for perfect fit and broad folding for a trendy look.
The product range from INR 150/- To INR 250/- and will be available at all popular product stores throughout the country.
The audience at the event were also given a sneak peak of the range of upcoming products in a fashion show which had men model displaying the new range of products by HINT.
While talking about this association Tiger Shroff said, “I am happy to be associated with MACHO HINT. The product range of this new brand is all about comfort and style. The best part is, it looks cool and adds a fashion statement to an individual personality and can also be worn as an outerwear. As the brand’s punch line goes ‘Fashion bade aram se’, I personally believe that this is my actual way of living. My association with this new Sub-Brand has further strengthened my relationship with the company and I am looking forward to a long association.”
Tiger in an indulgent mood did an awe-inspiring aerial cartwheel and again to the cheers and applause by the audience present at the launch.