retail awardsThe 14th FURA Retail Jeweller India Awards 2018(RJIA), an Elite Circle of Excellence — widely described as the Oscars of the Indian jewellery industry — held its Grand Jury Meet at Sahara Star recently.

The eminent jurors selected the Top 100 precious jewellery designs of India — that is, five standout designs nominated from the entries in each of the 20 award categories.

The total pool of 425 top-rated designs displayed at the meet, from some of the most respected jewellery houses in India, was shortlisted by the jury in the first phase of online selection. The process, which is truly rigorous, is audited by the reputed market research agency Hansaa.

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Connoisseurs of luxury, experienced and mature in their tastes, are the single most attractive consumer segment for jewellers in India. That said, the largest and most promising segment of today’s consumers is the millennials. The Awards team recognises this.

Starting in 2018, FURA RJIA welcomes millennials as jurors to the Grand Jury. The FURA RJIA Grand Jury includes both jewellery connoisseurs and jewellery buffs, bringing a new dimension to the award decisions.

According to Rupak Sen, Vice President- Marketing& Sales, Fura, the presenting partner for RJIA 2018,  The partnership with RJIA  is more than just a strategic alliance, the association underscores Fura’s commitment to India for building a more organized and transparent supply chain. It is an ideological alliance as both are ethically minded companies. RJIA  is determined in its resolve to mine the best gems out of a plethora of awe-inspiring designs in the most transparent and ethical manner and FURA is equally single –minded in taking a transparent route to mining the gems from Colombia and Mozambique.

Namrata Barua ShroffThis year the jewellery connoisseurs include Michelle Poonawalla, Director, Poonawalla Group of Engineering Companies; Nawaz Modi Singhania, Fitness and lifestyle expert and artist; Perizaad Zorabian, Director- Zorabian Group of Companies; Namrata Baruwa Shroff, Interior architect and Devita Saraf, founder and CEO of Vu Technologies.

The jewellery buff’s include Kritika Kamra; Actor, Yashaswini Dayama; Actor, Puja Banerjee; Actor, Sreejita De; Actor and Priyamvada Kant; Actor and Riddhi Dogra, Actor.

Nawaz Gautam SinghaniaThe core idea of this jury initiative is to identify those few, top-notch designs in precious jewellery that embody the incredible changes in design sensibility among the jewellery buyers of today.

Riddhi Dogra(1)

To give these designs the fuel of greater visibility RJIA 2018 has partnered with, India’s first online precious jewellery media platform. It brings the latest from the world of glitz and glamour, sparkle and shimmer, all that’s precious and priceless.


The associate partners for the event are Platinum Guild International PGI, Solitaire Gems Labs SGL, Hari Krishna Exports and Damara Gold.

The Top 100 precious jewellery designs of India will be on display at the grand finale night of Fura RJIA 2018 in Mumbai on the 10th of August at JW Marriot, Sahar, Mumbai, where the winner in each category will also be announced.