Sony SAB has launched a unique activation, ‘Finding Funny’, aimed at spreading happiness and finding hidden talent. Exclusively for media agencies, it will give an opportunity to these media professionals to display their talent for making people laugh.
The interesting format will not restrict participants to any particular talent allowing them to act, dance, sing, mimic or do a stand-up, anything with the sole purpose of being the funniest they can be.
‘Finding Funny’ will be hosted and judged by the popular entertainers of AIB – Tanmay Bhatt, Rohan Joshi, Ashish Shakya and Gursimran Khamba, who will also perform stand-up comedy acts at the regional rounds and the Grand Finale in Mumbai.
Contestants across media agencies in Mumbai, Delhi, and Bangalore will need to send in their videos via WhatsApp to Sony SAB on 08657430410 with their introduction and a presentation of their talent. Those shortlisted will be invited to the regional finals in Mumbai (August 3), Delhi (August 10) and Bangalore (August 14). Winners of the regional rounds to win exciting prizes and the top 3 in each city will be competing in the grand finale to be held in Mumbai on August 24. AIB will play a pivotal role in shortlisting talent across different rounds.
“Finding Funny is an on-ground extension of Sony SAB’s brand promise of happiness. The aim is to reach out to our media partners and add an element of fun in their daily routines. We all have hidden capabilities, many yet unexplored. This activation, across cities, will provide a platform to media professionals to not only present their talent but also be recognized and rewarded for it. Judged by the best in the business of being funny – AIB – this initiative can’t get any better,” said Vaishali Sharma, Head Marketing SAB, PAL and Hindi Movies.
The last date to register is July 28. Ten contestants shortlisted from the regional rounds held in these three cities will compete in the Mumbai grand finale on August 24, where three winners will be crowned with the coveted trophy of Finding Funny and win cash prizes.
SONY SAB is part of the network of television channels owned by Sony Pictures Networks India Pvt Ltd. With a mission to ‘flip every frown, upside down’, and a core brand proposition of ‘Haste Raho, India’, the channel strongly believes in spreading laughter and happiness.
SONY SAB, with its impressive line-up of fresh programs and light-hearted content ranging from daily family comedy to path breaking concepts, is dedicated to promoting an enjoyable ‘family-viewing’ experience. Its current programming mix includes Tenali Rama, Taarak Mehta Ka Ooltah Chashmah, Partners Trouble Ho Gayi Double, Sajjan Re Phir Jhoot Mat Bolo and Jijaji Chhat Per Hain.
For more information, log on to www.sabtv.com