Imagine cuddling up with your favourite four-legged companion and watching a movie in the theatre together – Doesn’t that excite you ?

Runaway-Luminosity, a movie distribution house in association with Petgascar, Pet Spa had organized a first of its kind pet movie screening for Wes Anderson’s stop-motion film, Isle of Dogs on Thursday here in Mumbai.

Bringing the western culture into the forefront, such an event has never happened in India before and it certainly seemed well received by the massive gathering of pet lovers from all across the city.

A pet grooming booth was set-up at the venue for a full-fledged pampering experience. Such gratifications, so unusual and never before experienced was available to a select few through an online promotion for the pet lovers.

This break-through idea of a playful evening was conceptualized by Everymedia Technologies Pvt Ltd for their client Runaway-Luminosity’s movie Isle of Dogs. People walked into the theatre with their adorable pet companions and the sight was surely a … Woof!   (read it as blissful).

image1Talking about the idea and its execution, Rahul Merchant, Co-Founder of Runaway-Luminosity said, “When we planned to release Isle of Dogs in India, we knew we would do something different. We wanted people to really enjoy the film, especially pet lovers instead of merely watching it. The entire movie crew has put in exceptional efforts to make this project a success. Therefore, we wanted every effort to get acknowledged and the kind of response we’ve received at the screening was beyond what we’d imagined.”




Director Wes Anderson has always given us movies with great stories, humor, wit, larger-than-life visuals and emotions. After receiving international appreciation, we’re sure that this paw-some movie will become one of the much-loved movies in India too.  Dog’s Day Out – Indeed!



Catch Isle of Dogs today in cinemas near you.  The movie released in select cities in India through specialty distribution house RUNAWAY-LUMINOSITY.