rsz_prasad_farah_vikram_santosh_&_paragBandhan Jewels, a new multi-brand jewellery retail chain was recently launched in Mumbai amidst much glitz and glam.

The new retail chain will retail generic jewellery and top brands in India like Being Human Jewellery, Farah Khan Fine Jewellery, Kisna Diamond Jewellery & Rio Tinto Diamonds. This pioneering concept of a combination of generic and branded jewellery in a retail chain is a first of its kind in the country.

Speaking at the launch Prasad Kapre, CEO & Director, Style Quotient Jewellery Private Limited said, “We are actually bringing together India’s top brands  and the best manufacturers in the category in a very cost-effective way. The platform is unique because it brings mid-sized retailers together and gives them operational efficiencies of national and international brands; allowing them at the same time to sell generic Value for Money jewellery.”

Bandhan Jewels store would be supported by technology in terms of e-catalog, virtual inventory system, and other modern retail practices. Santosh Srivastava, President – Sales & Business Development, Style Quotient said; “We have added top brands of the country like Being Human Jewellery, Farah Khan Fine Jewellery, Kisna and Rio Tinto Diamonds to Bandhan Store; we will soon bring in more International Brands so that the Indian consumer in Tier 2 and Tier 3 cities are presented with exquisite jewellery options at their doorstep.

Farah Khan, Managing Director, Farah Khan Fine Jewellery said, “I am happy to have our brand being retailed at Bandhan Jewels. Started by industry veterans like Prasad and Santosh; the vision of Bandhan Jewels resonates with our vision of how beautiful jewellery should be available to consumers all over the country.” A sentiment echoed by both Parag Shah, CEO, Kisna Diamond Jewellery and Vikram Merchant, Director, Rio Tinto Diamonds who were present at the launch.

Saurabh Gadgil, M.D. of PNG Jewellers and Director, Style Quotient Jewellery said; “In phase one we have identified 10 cities which includes Delhi and Mumbai and then we are looking at other towns such as Bangalore, Lucknow, Bhopal, Raipur, Chandigarh, Patna. Our target is to set 10-15 stores in these towns in the next one year; making Bandhan Jewels a 100+ store chain in five years.”