GFX23 (1)L to R : Arun Babu, National Business Manager, Image capturing, Fujifilm India, Toshi Iida, GM – Optical Device & Electronic Imaging Product Division, Fujifilm Corporation, Haruto Iwata, MD, Fujifilm India, SM Ramprasad, HOD, Image Capturing, Fujifilm India

Fujifilm India launched the much-awaited GFX50s medium format mirrorless camera, effectively built to achieve the best image quality amidst much fanfare.  The camera’s striking feature entails

– An ultimate high-end mirrorless camera: which is compact and lightweight body that overturns common perceptions of medium format digital cameras

– The  new GFX Series and the current X Series Line-up aims to capture 30% Market Share in the Mirrorless Camera and Lens Market in India in the next 3-4 years

Adopting a 43.8x32.9mm medium format (FUJIFILM G Format) sensor with 51.4 MP. Featuring premium design and excellent operability stemming from the highly reputable digital camera “X Series” system and the accumulation of image design technology from over 80 years of experience, the GFX 50S achieves the highest ever image quality from Fujifilm.

To complement the GFX50S perfectly, Fujifilm is also releasing FUJINON GF Lens series- a new camera system capable of creating the world’s highest level of photographic expressions. The line-up includes seven interchangeable lenses- GF23mmF4 RLM WR, GF45mmF 2.8R WR, GF63mmF2.8 R WR, GF110mmF2 R LM WR, GF120mmF4 R LM OIS WR macro, GF250mmF4 R LM OIS WR and GF32-64mmF4 R LM WR, providing every professional, the splendor of photography and the joy of taking photos.

The GFX50s delivers uncompromised performance across stills and video shooting, in addition, a new Color Chrome Effect feature has been added. This feature can be used to reproduce the tones and deep colors, in situations often said to be difficult hence making GFX50s as an “attainable luxury”.

 

Commenting on the occasion, Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “We are excited to launch the much-awaited GFX50s and G-mount lenses for our esteemed customers in India. Fujifilm’s X Series system has been appreciated by professional photographers and photo enthusiasts around the world, due to its excellent image quality and mobility across a wide range of genres including landscape, commercial and fashion photography. Taking forward our promise for developing innovative technology, and to strengthen our commitment towards mirrorless segment, we have introduced this range to offer even higher image quality. As we complete 10 years in India, we continue to bring the best of technology and innovation to our consumers at the best possible price point.’’

GFX_50S_Front+EVFFujifilm India has very aggressive plans for the expansion of its X Series in the Indian Market. The company plans to expand its touch points by focusing on increasing its retail presence as well as enhance customer touch and try experience. The company also plans to expand its After Sales Service by adding 50 more service collection points by the end of FY 2018 taking it to a total of 100 service collection points.

Some Stand out features of the X-Series are :

  • Equipped with a 43.8mm x 32.9mm, 51.4 MP CMOS sensor, boasting approx. 1.7x the area of full frame sensors
  • Equipped with X-Processor Pro image processing engine
  • Compact and lightweight body with high rigidity due to the adoption of magnesium alloy
  • 69M-dot organic EL electronic viewfinder and 2.36M-dot touchscreen LCD back panel
  • Newly developed large-diameter G Mount with excellent robustness and durability
  • Newly developed ultra-high resolution FUJINON GF Lenses

Additionally, the company is also looking at setting up Fujifilm Professional Service by the second half of this fiscal. Fujifilm India will be investing heavily in marketing promotions, workshops, exhibitions, online promotions and photographer associations to build the X Series Brand further. With these initiatives, the company’s goal is to capture30% Market Share in the Mirrorless Camera and Lens Market in India in the next 3-4 years.

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication continues to work hard to provide the Indian consumer the best products and services.  “Value from Innovation,“ is a corporate mandate for the brand.

#InnovationtoEvolution

#Fujifilm_XSeries

#Fujifilm_gfx