FOX Sports Asia has entered into a brand new one-year exclusive multimedia and broadcast rights agreement for the second season of Super Fight League, the world’s first mixed martial arts tournament, promoted by British businessman and sports enthusiast Bill Dosanjh and British professional boxer Amir Khan on their television and digital platforms in Asia.
Having garnered over a whopping 100 million views in 5 years for 67 live televised events, Super Fight League is ranked as the third biggest Mixed Martial Arts brand in the world and second most watched sport in India after cricket apart from being the fastest growing combat sport.
Promising reach in more than 500 million homes by broadcasting action pack content, the licensed territories include Brunei, Cambodia, China, East Timor, Hong Kong, Indonesia, Laos, Macau, Malaysia, Mongolia, Myanmar, Papua New Guinea, Singapore, Philippines, South Korea, Taiwan, Thailand and Vietnam.
Bill Dosanjh, CEO & Founder of Super Fight League stated, “In the next 3 years, we would like to take SFL to the Asian markets where MMA is more popular than a sport like cricket and comes second after soccer. The emergence of young Indian mixed martial artists coupled with FOX’s marketing muscle and distribution will allow us to expand our event output beyond India and into the rest of the world in the coming years.”
Earlier this year, SFL came to one-year agreement on a broadcasting deal with MTV, Viacom 18 in India to broadcast all matches for season 2 (till 2019)
The franchise-based league that is being organized in association with the All-India Martial Arts Association (AIMMAA) will entail prize money of INR 4 crores as well as 96 players and 8 teams.
The second season of the leading MMA league will be conducted at MTV SFL Arena, Famous Studios, Mahalaxmi, Mumbai from February 9, 2018 to March 17, 2018