Imara the celebrity fashion line for women’s ethnic wear conceptulaized by Universal Sportsbiz Pvt. Ltd. and curated by actress Shraddha Kapoor launched its first exclusive brand outlet at R-City Mall Mumbai recently.

The store was inaugurated by bollywood actor Avani Modi.  With this store there are 10 exclusive Imara outlets in India and plans are afoot to expand to other cities in the country. The brand promises to provide the urban female youth with an array of styles at affordable prices. Spread a little over 900 square feet, the store offers more than 300 designs and a glimpse into its latest and trendy Fall / Winter 2017 collection which will be available at a price range of INR 699 and upwards.

Anjana Reddy, Founder and CEO of Universal Sportsbiz said, “IMARA embodies the progressive, modern and graceful young Indian woman with its ensembles, the silhouette’s, fabrics and style and colours. The extensive range of the collection is eclectic and vibrant.” She further added that they are targetting 100 exclusive brand outlets in the country over the next  three years.’

Avani Modi inaugurated IMARA Women's Fusion Wear Store at R-City Mall, Ghatkopar.15

Since its launch in 2015, IMARA has resonated with the fashion conscious urban female youth. It provides the youth with an array of styles and experiment to their hearts content, and at affordable prices.